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TORONTO, March 4, 2015 – Gibraltar Ventures Fund One Limited Partnership (“Gibraltar”) announced its investment today in Pressly, Inc. (“Pressly”), a Toronto-based content marketing company, which closed on a $2.1 million financing. The round, which was led by Gibraltar, included participation from existing Pressly investors, iNovia Capital and OMERS Ventures.
With small to medium-sized businesses and large enterprise customers such as Conde Nast, Intel, Deloitte, Docusign and Peroni as clients, Pressly’s turn-key software platform provides marketers with easy-to-manage content aggregation and curation capabilities, seamless integration with marketing automation platforms, and relevant analytics, all within the confines of a visually appealing, one-stop content hub.
“We are enthused with the success of this financing. This will enable us to fully capitalize on providing brands with high performance content management tools that forge tailored and deeper customer relationships,” said Jeff Brenner, co-founder and CEO of Pressly. “We are especially delighted to welcome Gibraltar and their deep network of relationships and expertise as we leverage this growing trend across the enterprise segment. ”
“The Pressly platform was designed with the job of the marketer top of mind. It empowers brands to efficiently handpick the content their customers are looking for, maximize audience engagement, and convert visitors to buyers more reliably. Pressly is well positioned to be a leader in content marketing. We look forward to deploying our resources and to working with our partners at iNovia and OMERS Ventures for the benefit of the company as it enters this next exciting growth phase,” said Jason Zan of Gibraltar.
Pressly provides an enterprise-trusted platform that lets you surface content around any topic. The Pressly platform makes it easy to establish thought leadership and measure ROI by collecting and sharing the best content around any topic into a beautiful, targeted hub – that can be shared everywhere – web, email and social. Co-founded in 2011 by Jeff Brenner and Peter Kieltyka, the firm has grown to support hundreds of customers across North America, ranging from early-stage start-ups to Fortune 500 companies. For more on Pressly visit: www.pressly.com .
Gibraltar’s vision is to proactively contribute to the emergence of the next cohort of great Canadian technology companies. Our business purpose is to make early to mid-stage portfolio companies stronger and more competitive by accelerating their speed-to-market. We provide portfolio companies with strategic and business development expertise, access to our network of senior corporate decision-makers, and expansion capital.