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Joelle Maslaton

Vice President & Venture Partner

Joelle brings to Gibraltar fifteen years of experience that spans technology, brand and product marketing, digital and social media strategy, business development, operations, and advertising. She is a brand builder in this new digital age, who bridges the gap between the known and the unknown for businesses and consumers. With extensive experience working with some of Canada's top technology platforms, consumer goods companies and ad agencies, Joelle continues to drive the application of innovative digital solutions to brand marketing for true omni-channel success. She believes that marrying technology with evolving consumer and business needs through effective storytelling is the future.

Prior to joining Gibraltar, Joelle spent six years with Facebook and Instagram in various marketing solutions and business development capacities. Notably, Joelle led Instagram's business entry into the Canadian market by spearheading the business and brand development of the platform as well as its monetization strategy. Most recently, Joelle led the global revenue growth efforts of Instagram's fastest growing product, Stories. 

Prior to her tenure at Facebook, Joelle spent the first half of her career in consumer marketing and advertising. She spent seven years at McCann Erickson, in Montreal, advising L'Oréal Canada's consumer products division and another two years building brands at Shiseido Canada. 

As a creative thinker and brand builder, Joelle applies much of her business acumen to her personal life. She wants to inspire others to pursue an idea they are passionate about, no matter how big or small. As a new mom energized by creative projects and conversations with great people, she created Macchiato & Me during her maternity leave, a visually immersive coffee table book of memorable moments shared over a Macchiato. The book is a new mom's testament to her career persona and her passion for connecting with people over coffee. 

Joelle holds a Bachelor of Commerce with Honours from McGill University, Canada and a Global Business Marketing Diploma from McGill University, Canada. She lives in Toronto with her husband, son, and their goldendoodle.